UN Children’s organisation UNICEF and Association of Radio Operators of India (AROI) organised a first-of-its kind workshop on Routine Immunisation (RI) for radio professionals in Delhi last weekend.

Attended by 40 presenters and top executives from different private FM radio stations, the workshop was a part of the World Immunisation Week.

It focused on building awareness on RI and utilising radio to save children’s lives by highlighting the importance of vaccination.

Caroline Den Dulk, Chief of Communication, UNICEF India, said: “Radio has enabled us to reach key messages to audiences across the country.”

Delhi’s popular radio personality RJ Simran Kohli, as creative consultant for this initiative, has initiated an online forum to bring all the RJs working on the issue together on a Facebook page called ‘radio4child’.

Participating RJs also took a pledge to raise awareness on RI on airwaves.