Marketing guru starts exclusive Radio One deal

9 September 2014 · News

Marketing guru Jack Trout will soon be heard for the first time anywhere on radio in Asia on India’s Radio One 94.3 FM.

Trout is a world-famous marketing expert and is the founder of theories like ‘positioning’ and ‘marketing warfare’.

Radio One will feature Trout on their special programme called ‘Radio One #Onliners’ from Monday.

The show focuses on those who like to do things online.

Trout will share advice on online marketing and shifting paradigms of online space.

Other celebrities on the programme include bestselling Indian author Chetan Bhagat and bollywood actress Sonam Kapoor.

Speaking to BestMediaInfo, Vineet Singh Hukmani, MD & CEO, Radio One said: “Since a very large component of our educated audience is online, this is a great fit for us.”

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