India’s 94.3 MY FM has launched a new television commercial to reflect its brand values.

The DB Corp group station’s film highlights the brand proposition of ‘Jiyo Dil Se’ (Live from the heart).

It shows incidents of living life to the fullest through small and quirky sub plots and features a voice over from eminent film artist Piyush Mishra.

The message of the film – that the real joy of living life is in living it from the heart – is also a connection with the station’s tag line.

According to the station, with Phase 3 of radio frequency auctions kicking in, it intends to reach out to new cities to extend its target audience through this film.

MY FM presently broadcasts in 17 cities across 7 states in the country.

It plans to initially promote the film on digital medium before telecasting it on various TV channels.

See the film here: